BRANDS / A NEW STORY EACH WEEKTHE PEOPLE. THE GROWTH. THE HARD QUESTIONS.
Big cups.
Bigger stories.
From a backstreet tea shop to a global name. From a beautiful idea to a complicated balance sheet. Meet the businesses behind your next drink.
GLOBAL EXPANSION / HEYTEA
From a Jiangmen alley to New York: how HEYTEA made tea travel
Cheese foam got the attention. Design, fruit tea, and the machinery of expansion made the story much bigger.
THE LONG GAME / Rishi TeaBefore the matcha rush: how Rishi Tea built a business on origin
A 1997 idea about artisan tea became a business spanning loose leaves, café ingredients, and botanical drinks. Its most interesting asset is upstream.
THE BUSINESS OF TEA / NayukiBillions in sales. Fewer stores. Inside Nayuki’s tea-shop reset.
China’s tea boom looks different when you open the accounts. A closer look at revenue, a shrinking store network, and the difference between selling drinks and making money.